- ….. AGE: 42
- ….. EMAIL: Lee@Lee-Norris.com
- ….. HOME: Cleveland, Ohio
A History of Bringing Creative Work to Life
Washington University in St. Louis - Given's School of Architecture
Began a formal education for architecture, discovering a love of the process and design challenges as related to function versus form.
User Interface Designer & Developer
Crafted on-line experiences for AG.com’s web properties including eGreetings, Bluemountain.com, and AmericanGreetings.com. In this role I led a charge for web standards implementation and CSS driven design, moving the sites away from a table only approach. I collaborated with outside agencies and internal groups to rework “Create-&-Print” as an on-line application, and the primary AmericanGreetings.com interface in 2006.
Group Marketing Manager
A shortly-held position, I initially was hired to help Advanstar’s emerging advertising clients find the best interactive and email marketing solutions. I directed 3 other designers in this role and lead Advanstar to record advertising profits in 2007 through back-of-book, email, and on-line marketing offerings.
Director of Brand Planning / Creative Director
As Director of Brand Planning / Managing Creative Director I work with the Executive Team and Adcom’s Board members to guide and build brand and creative teams/plans for all brand focused work and our agency. Helping to assess KPI for creative staff, establish roles and departmental hierarchy, work with business leads on pitches, evaluate creative quality and actively design and write for the teams. I am fortunate to have 37 of Cleveland’s best writers and artists working for me and through my tenure Adcom has been a highlight of Weatherhead’s 100 with rapid growth and acquisition of national brands (including Cleveland Clinic, Giant Eagle & GetGo, Ridgid, Daimler, Hathaway Brown, Freightliner, Cleveland Browns, The Foundry, and Sherwin Williams).
Areas of Focus
Digital Tactics and Design
I enjoy creating cross functional teams with digital first approaches. I believe in collaborating with talent - putting their skills to the best use on emerging platforms, and helping navigating change.
In 15 Years I've seen almost every format and spin on the same marketing principles. I've also learned how to build and measure the right KPIs for any point in the marketing funnel to help convert to sales and membership.
From data visualizations, best practices in digital interfaces, to the experiences that involve digital inputs - I have a strong interest in exploring how to best tell a story that can guide, educate, and illuminate the right answer.
Personal connections and relationships audiences share with brands are more important today than ever. I build and facilitate brand strategy workshops, give consultation, and help brands lead from an honest place - as audiences will take notice.
Make what you need. Nothing more, nothing less.
Lee NorrisPurposeful Design
Should you need any further information, please do not hesitate to contact me.