Hello…

I’m Lee Norris

a marketing strategist and creative director of over 15 years.

Lee_portrait_transp2

Welcome

I’m Lee Norris, a long time brand marketer and agency creative with over 15 years of experience building, leading, and managing creative teams. Finding a way to help others explore their own voice at the intersection of art and commerce, I recognize creative individuals in today’s marketplace offer many solutions, my job is to help organizations bring the best out of talent and clients.

  • ….. AGE: 42
  • ….. EMAIL: Lee@Lee-Norris.com
  • ….. HOME: Cleveland, Ohio
Design Management
90%
Brand Planning
80%
Digital Marketing & Design
75%
Illustration
100%
Data Visualization
80%

A History of Bringing Creative Work to Life

Washington University in St. Louis - Given's School of Architecture
Washington University | 1996 - 2002
Washington University in St. Louis - Given's School of Architecture

Began a formal education for architecture, discovering a love of the process and design challenges as related to function versus form.

User Interface Designer & Developer
American Greetings | 2004 - 2006
User Interface Designer & Developer

Crafted on-line experiences for AG.com’s web properties including eGreetings, Bluemountain.com, and AmericanGreetings.com. In this role I led a charge for web standards implementation and CSS driven design, moving the sites away from a table only approach. I collaborated with outside agencies and internal groups to rework “Create-&-Print” as an on-line application, and the primary AmericanGreetings.com interface in 2006.

Group Marketing Manager
Advanstar Publishing | 2006 - 2010
Group Marketing Manager

A shortly-held position, I initially was hired to help Advanstar’s emerging advertising clients find the best interactive and email marketing solutions. I directed 3 other designers in this role and lead Advanstar to record advertising profits in 2007 through back-of-book, email, and on-line marketing offerings.

Director of Brand Planning / Creative Director
The Adcom Group | 2010 - Present
Director of Brand Planning / Creative Director

As Director of Brand Planning / Managing Creative Director I work with the Executive Team and Adcom’s Board members to guide and build brand and creative teams/plans for all brand focused work and our agency. Helping to assess KPI for creative staff, establish roles and departmental hierarchy, work with business leads on pitches, evaluate creative quality and actively design and write for the teams. I am fortunate to have 37 of Cleveland’s best writers and artists working for me and through my tenure Adcom has been a highlight of Weatherhead’s 100 with rapid growth and acquisition of national brands (including Cleveland Clinic, Giant Eagle & GetGo, Ridgid, Daimler, Hathaway Brown, Freightliner, Cleveland Browns, The Foundry, and Sherwin Williams).

Areas of Focus

Digital Tactics and Design

I enjoy creating cross functional teams with digital first approaches. I believe in collaborating with talent - putting their skills to the best use on emerging platforms, and helping navigating change.

Performance Marketing

In 15 Years I've seen almost every format and spin on the same marketing principles. I've also learned how to build and measure the right KPIs for any point in the marketing funnel to help convert to sales and membership.

UI/UX DESIGN

From data visualizations, best practices in digital interfaces, to the experiences that involve digital inputs - I have a strong interest in exploring how to best tell a story that can guide, educate, and illuminate the right answer.

Brand Marketing

Personal connections and relationships audiences share with brands are more important today than ever. I build and facilitate brand strategy workshops, give consultation, and help brands lead from an honest place - as audiences will take notice.

#Thoughts

#Contact Us

Should you need any further information, please do not hesitate to contact me.

1464 Spring Garden
2162884882
Lee@Lee-Norris.com